“In your face” is out. “Over the top” is so over. That’s the philosophy we embraced when we launched Scluptra. While cosmetic surgery was becoming a popular quick fix, women were rebelling against its often overdone, fake look. Sculptra, on the other hand, was a slow cosmetic process. So we had an idea. Let’s turn the negative into a positive by equating the gradual process to a more natural look. We created the “The new age of anti-age” integrated campaign. Hugely successful, it resulted in a 200 percent increase over the next year.

To succeed in science requires failure after failure. Invitrogen makes the tools to help scientists fail faster.
Because failing faster means succeeding faster.

While there’s no cure for Alzheimer’s, Dimebon is working on advances in treatment. This campaign celebrates all the wonderful aspects of the mind and gives hope to patients and caregivers.

Women with ovarian cancer have faced the unimaginable. When they are in remission, they just want to take a breath and be able to stay there a while. This campaign gives women a chance to take break from all the treatments they’ve endured.

Living a life with pain is not living. Bextra is giving pain the poetic justice it deserves.

The scientists at Invitrogen don’t think like ordinary people. And that’s extremely lucky for the rest of us.

What’s more fun than talking about sex? Almost anything for those who have erectile dysfunction. We wanted to talk to men with insight and compassion about this issue.