By day, I’m a brand builder, a strategic thinker, a leader, an art director, a writer, a designer, a mentor, a morale booster, a client massager and a dreamer.

By night, I’m pretty much the same thing, only in more comfortable clothes.

I’ve led the global charge on both Crest ($130m) and Oral-B ($90m), creating a unified brand vision. As the supervisor of several teams and partner agencies, I’ve overseen media, strategy, digital and social content as well as public relations. I launched the first fully integrated digital effort for Oral-B, helping to bring most of the P&G digital work to the agency. 

I created the “Life Opens Up When You Do” campaign for Crest & Oral B, the first global campaign to bring these iconic brands together.
I consistently produced groundbreaking work in the challenging oral care category, helping to grow the entire business 7 percent and the Crest 3D White business 23 percent. This work helped Publicis garner the P&G Award of Excellence four years in a row and contributed to P&G awarding the agency the Tampax account without a review.

If it looks like women have stopped aging, you can thank me. At Publicis, I was responsible for launching Sculptra, a breakthrough anti-aging treatment. Funny, it took three years to launch and we don’t look a day older.

For several years, I was one of the lead creatives on Olay. I designed the look of the campaign that carved out market share for the brand. I was responsible for launching new products and finding ways to refresh the look of some of their older ones.

For more than 25 years, I’ve attacked each problem with passion and originality, working from New York to San Diego and back again. I’m digitally savvy and am constantly looking for innovative ways to tell a brand story. I enjoy mentoring young talent and honoring veteran talent by serving as a judge at local and international award shows.

Sony, American Express, UBS, AT&T, BMW Motorcycles, General Mills, Hitachi, Club Med, Levi’s, Peugeot. There isn’t a brand category I haven’t worked on or pitched new business in.

And while I’ve spent much of my career working on fashion, beauty and packaged goods accounts, I’m always open to new challenges. Because I believe constantly reinventing myself is what keeps my ideas fresh.