This series of on-line videos showed ordinary people (and one internationally acclaimed soccer player) using the Oral-B Power brush. The year this launched, Oral-B celebrated 30% global growth.
The Power of Dad. The Oral-B Power brush. A perfect match.
We created a social program to celebrate dad’s smiles, including Facebook, YouTube and Twitter. Video views totaled over 5 million across all channels, and the campaigns paid to earned ratio reached 1:15.
A big boost in sales left everyone at Oral-B smiling as well.
