Life is messy. But that's what makes it fun. So, rather than going the obvious route and talking about cleaning up messes, we gave people permission to make them.

Finally, exactly what moms always wanted, besides more attentive husbands. We created the first wall that kids are actually invited to make messes on: The Bounty “Make Your Mess On Our Wall.” Housed on Bounty’s Facebook page, this was a fun place for parents to post photos of their kids’ fantastic messes. Other people could rate them, rank them and vote on them. In the end, one mud crusted kid’s mom won a year of Bounty paper towels.